Dr. Burch began her career at Indiana University-Purdue University Columbus in 2013 as a visiting assistant professor of management and interim director of the MBA Program IUPUC. She is now assistant professor of marketing and the permanent MBA Program Director. She teaches courses in business, marketing, and statistics. Burch earned her Ph.D. from Indiana University Bloomington in 2012, with concentrations in sport management and journalism. Her research interests include new media, brand equity, and brand knowledge. Prior to, and concurrently with returning to academia, Burch spent four years working in industry, first as a business development analyst for Lockheed Martin Corporation, and most recently as a public relations specialist at Hirons & Company Communications. Building upon past professional experience, Burch operates as a strategic communication and research consultant in the field of public relations.