The study of marketing concerns all activities related to the marketing and distribution of goods and services from producers to consumers. Areas of study include customer behavior, the development of product offerings, pricing policies, institutions and channels of distribution, advertising, selling, sales promotion, research, and the management of marketing to provide for profitable and expanding businesses.

The marketing curriculum endeavors to provide the business community with broadly trained men and women who can approach problems with a clear understanding both of marketing and of the interrelationships between marketing and other functions of the firm.

Undergraduates have the opportunity receive awards, recognition and scholarships. Internships and independent studies are also available to students.

Students planning careers in marketing management, advertising, sales, sales management, retailing, wholesaling, marketing research, or distribution normally major in marketing and then may pursue within the curriculum a modest degree of specialization in the area of their vocational interest.

• Bachelor of Science in Business Administration with a Concentration in Marketing

Marketing degree requirements
Marketing course descriptions

Division of Business
4601 Central Ave.
Columbus, IN 47203-1769

Office: 812-348-7273
Fax: 812-348-7276
Email: businessiupuc.edu