Note: Senior standing and Integrative Core are prerequisites for all 400-level courses.

M300 Introduction to Marketing (3 cr.) P: A200, CPT107, L203, ENG W131, and MATH M110 or above. Offered to students for a minor in business. Examination of the market economy and marketing institutions in the United States. Decision making and planning from the manager's point of view; impact of marketing actions from the consumer's point of view. No credit toward a degree in business.

M301 Introduction to Marketing Management (3 cr.) P: A201, A202, CPT107, L203, X100, X103, X204, COMM R110, ECON E201, E202, E270, ENG W131, MATH M118, and M119. Part of the integrative core, along with F301 and P301. Marketing planning and decision making examined from firm's and consumer's points of view; marketing concept and its company-wide implications; integration of marketing with other functions. Market structure and behavior and their relationship to marketing strategy and implementation.

M303 Marketing Research (3 cr.) P: M301. Focuses on the role of research in marketing decision making. Defining research objectives, syndicated and secondary data sources of marketing information, exploratory research methods, survey research design, experimental design, and data analysis.

M419 Retail Management (3 cr.) P or C: M303; or consent of instructor. Major management problems in retail institutions. Treatment of retail/marketing strategy design and problems related to financial requirements, buying, inventory, pricing, promotion, merchandising, physical facilities, location, and personnel.

M426 Sales Management (3 cr.) P or C: M303; or consent of instructor. Emphasizes the activities and problems of field sales management. Includes organizing the sales force, recruiting, training, compensation, motivation, sales techniques, forecasting, territory design, evaluation, and control. Lectures and case studies.

M450 Marketing Strategy (3 cr.) P: M303, one advanced marketing course, and senior standing; restricted to students in the marketing concentration. Ideally taken in the student's last semester. Capstone course for the marketing majors. Draws on and integrates courses previously taken. Focuses on decision problems in marketing strategy and policy design, and application of analytical tools for marketing and decision making.

M480 Professional Practice in Marketing (3-6 cr.) P: M301, junior or senior standing in major area, and consent of undergraduate program chairperson. Application filed through the coordinator of internships. Work experience in cooperating firm or agency. Comprehensive written report required. Grade S or F assigned by faculty.

M490 Independent Study in Marketing (1-3 cr.) P: consent of undergraduate program chairperson and instructor. Supervised individual study and research in student's special field of interest. The student will propose the investigation desired and, in conjunction with the instructor, develop the scope of work to be completed. Written report required.

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