Education

  • Master's degree, Purdue University
  • Ph. D. degree, Purdue University

Professional Activities

  • Academy of Marketing Science
  • American Marketing Association
  • American Collegiate Retailing Association

Courses Taught

  • BUS-M 301 Introduction to Marketing Management
  • BUS-M 303 Marketing Research
  • BUS-M 405 Consumer Behavior
  • BUS-M 450 Marketing Strategy
  • BUCO M 501 Strategic Marketing Management

Research Activities

JungKook (J.K.) Lee is a leading academic expert in the field of marketing management. His research has focused on information technology; branding and mobile commerce. Dr. Lee joined IUPUC as an assistant professor in August 2008. Dr. Lee has published 13 articles in leading journals.

Awards & Activities

“Improving the Privacy and Security of Online Survey Data Collection,” National Science Foundation (NSF: Cyber Trust Division) grant project (2007). 

“Design and Use of Digital Identities,” National Science Foundation (NSF: Information Technology Research Division) grant project (2006).