With a concentration in marketing, you will learn the traditional principles and concepts of supply and demand, identifying target audiences, monitor changing trends in customer behavior, analyze valuable research data and statistics, establish pricing policies, help manage logistics and channels of distribution, and oversee advertising, sales, and strategic planning initiatives.

Upon graduation, you will be prepared for a successful career path in diverse business settings. You might also choose to pursue graduate study for advanced marketing practice.

Many marketing career paths can lead you to fields like:

  • Advertising
  • Public relations
  • Marketing communications
  • Sales or sales management
  • Market research
  • Product management
  • Wholesale/retail management
  • Sports marketing

As a Division of Business graduate who has completed the marketing concentration, you might also choose additional study, like:

In my classroom, we go beyond what is presented in the textbook; I believe this is crucial in order to see what is happening in the marketing industry.

JK Lee, Ph.D., Associate Professor of Marketing

How do you earn a degree in marketing?

To earn an Indiana University Bachelor of Science in Business with an marketing concentration, you will complete 120 credit hours of coursework. Most courses are 3 credit hours each but some vary. Of the total credit hours for the marketing concentration, 36 come from general education courses, 39 from core business courses, 27 are elective credit hours, and 18 are from upper level marketing courses.

Learn more about the degree requirements

Academic advising

As a business student at IUPUC, you'll work closely with your academic advisor to select and register for classes that apply toward your degree program. Your advisor will help you monitor your progress to ensure you are on the right track to a successful career in marketing. However, professional academic advising goes well beyond scheduling classes.

Learn more about academic advising


Internships are an important part of your marketing education. They enable you to apply theories learned in the classroom to real-world business settings. They are also excellent opportunities for resume-building and better employment prospects after graduation.

Learn more about internships

Learn more about other concentrations

In addition to marketing, you can also earn concentrations in accounting, financehealth services administration, innovation management, supply chain management, and management.