What is marketing?
Marketing includes all activities related to the sales and distribution of goods and services from producers to consumers. It strives to understand why and how consumers decide what products and services to purchase. It also involves maximizing product offerings to fill needs and effectively, efficiently communicating the competitive advantages of products to prospective customers.
In today’s global business environment, everything begins with marketing and making an impact by ensuring a superior customer experience. From market research to better understand your customers to product development, placement, promotion, and pricing, effective marketing is what makes the magic happen!
According to the Bureau of Labor Statistics' May 2016 State Occupational Employment and Wage Estimates for Indiana, the mean annual wage for marketing managers is $109,480 and the mean annual wage for a advertising/promotions manager is $94,590, just to name a couple.